Burton Snowboards Archives - Awful Announcing

Review: “Dear Rider” is a well-told story of the history of snowboarding through the life of Jake Burton Carpenter

Dear Rider is juggling a lot of story threads, from Jake Burton Carpenter's life through the story of Burton Snowboards through the overall story of snowboarding. But it does a good job of weaving a compelling story out of all those different angles.

Director Fernando Villena talks “Dear Rider,” on Jake Burton Carpenter and Burton Snowboards: “This was the startup of startups.”

"Jake's story was also the story of an entrepreneur, and a man who envisioned a sport where there was none, and threw everything he had into making it a sport."