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ESPN: ‘The potential is there’ for Bill Belichick to draw Deion Sanders-level viewership

Coach Prime drew massive television audiences in his first year at Colorado.

By Drew Lerner OnJul 23, 2025 0

Colorado castoff compares Deion Sanders’ program atmosphere to reality TV show

"The Colorado football facilities may as well have been an episode of Survivor."

By Sam Neumann OnApr 30, 2024 1

Deion Sanders wants ‘more privacy’ at Colorado next season

"Contrary to what people may believe, success does not happen overnight."

By Robert O'Neill OnJan 1, 2024 15

Stephen A. Smith is already pushing Deion Sanders to Texas A&M

"Texas A&M, Prime Time Deion Sanders in the SEC, that needs to happen."

By Ben Axelrod OnNov 13, 2023 5

‘Coach Prime’ Deion Sanders docuseries releases S2 teaser trailer

The second season of "Coach Prime" will premiere on Prime Video on Dec. 7.

By Andrew Bucholtz OnOct 25, 2023 2

Prime Video renews ‘Coach Prime’ docuseries for season two

Deion Sanders' first season at Colorado will be the focus of Coach Prime's second season.

By Joe Lucia OnApr 26, 2023 1

Prime Video announces “Coach Prime” docuseries on Deion Sanders and Jackson State

SMAC Entertainment aired 12 episodes of "Coach Prime" on YouTube in partnership with Barstool Sports. They've now announced they have four new episodes coming to Prime Video in December.

By Andrew Bucholtz OnOct 11, 2022 0

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