Analysts: College football can triple TV revenue by 2034-35 if media rights centralize
Ed Desser and John Kosner say that a single-seller model could skyrocket college football TV revenue to $14.8 billion by 2034-35.
Ed Desser and John Kosner say that a single-seller model could skyrocket college football TV revenue to $14.8 billion by 2034-35.
If it were up to American Conference president Tim Pernetti, everyone in college athletics could benefit from pooling media rights.