Laura Williamson on The Athletic’s comprehensive 2026 FIFA World Cup coverage
"We’re hoping it's going to be a one-stop shop for whatever level of fandom you approach it with..."
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The Athletic is leaning into live blogs and video to fight AI scraping
"The one thing that AI isn't as good at is the live experience."
How The Athletic is shifting its coverage of women’s soccer and women’s sports in general
“That's how you tell a story that reaches more people, if you're hearing from more people.”