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Archives

Michael Wilbon made it clear he won’t be watching MLS playoffs

None of Wilbon's TV screens featured Lionel Messi on Friday night.

By Sam Neumann OnOct 26, 2025 0

Tom Brady: U.S. Soccer needs its own young Lionel Messi

It’s not exactly a revolutionary thought to say the U.S. could use a world-class soccer star.

By Sam Neumann OnAug 4, 2025 0

David Samson skewers MLS after Don Garber reveals lackluster viewership

"How do you spin the fact that Messi is not providing the sort of increases that one would have expected?"

By Drew Lerner OnJul 28, 2025 0

ESPN FC’s Stevie Nicol goes nuclear over Lionel Messi suspension

"The fact that they've gone ahead and done this is nonsense."

By Sam Neumann OnJul 27, 2025 0

Lionel Messi, Inter Miami predictably lead the way in FIFA Club World Cup viewership

The club has featured in three of the seven most-watched matches thus far.

By Drew Lerner OnJun 26, 2025 0

Apple, Lionel Messi team up for free MLS Season Pass trial

The deal is good for both new and eligible returning customers all around the globe.

By Drew Lerner OnApr 7, 2025 0

MLS team exec says league needs to ‘end the deal with Apple’

"I think we have to be on more linear outlets. We have to be on ABC, NBC, Fox more regularly..."

By Drew Lerner OnMar 10, 2025 0

Lionel Messi’s absence prompts Houston Dynamo to offer fans free tickets

"Unfortunately, we have no control over who plays for our opponent."

By Arthur Weinstein OnMar 2, 2025 0

Apple reportedly ‘caps the number’ of Inter Miami games Fox can air

Just two of Lionel Messi's games will appear on linear television this season.

By Drew Lerner OnFeb 17, 2025 0

Inter Miami has huge lead in pro sports TikTok followers

Lionel Messi's Inter Miami dominates the rest of the competition on TikTok with other major sports brands falling way behind.

By Matt Yoder OnJan 23, 2025 0

MLS really wants you to watch Messi’s playoff debut

The game will be everywhere...except linear television.

By Drew Lerner OnOct 23, 2024 0
Credit: Sam Navarro-USA TODAY Sports

Apple

Apple’s paywall is blunting Lionel Messi’s MLS impact in America

Inter Miami’s sudden Club World Cup qualification reveals the farce it’s been all along

Unbeknownst to anyone else, apparently Inter Miami's Supporters' Shield win was enough to qualify for the Club World Cup.

By Matt Yoder OnOct 3, 2024 6

Lionel Messi’s MLS Cup playoff debut will be shown in Times Square

The screen used for the grand occasion will stretch an entire city block on Broadway between 45th and 46th street.

By Drew Lerner OnOct 3, 2024 0

Lionel Messi shines in rare linear television appearance

The game serves as a reminder of just how disappointing it is for fans that 94% of Messi's MLS games air on Apple TV.

By Drew Lerner OnOct 2, 2024 3

Jonathan Tannenwald discusses Lionel Messi’s ‘tremendous’ impact on MLS popularity

"Messi is unquestionably good for the MLS on all kinds of levels."

By Reice Shipley OnJul 25, 2024 0

Kansas City TV station hilariously uses Royals logo for MLS promo

"Messi playing the Royals in the Chiefs stadium. He really did change the league."

By Arthur Weinstein OnApr 11, 2024 0

Apple offering free weekend of MLS Season Pass, but that comes with Lionel Messi expected to rest

Lionel Messi likely won't be playing when fans can watch MLS games for free this weekend.

By Joe Lucia OnMar 15, 2024 0

Taylor Twellman ‘surprised’ at Lionel Messi’s lack of media availability

"I wish Apple mandated that Lionel Messi did more."

By Sam Neumann OnFeb 22, 2024 0

MLS commissioner: It’s ‘lazy’ to only cover Lionel Messi, compares him to Taylor Swift

“There's so much more here that I think people need to recognize.”

By Ben Axelrod OnFeb 21, 2024 0

MLS announcer slams Hong Kong’s reaction to Lionel Messi no-show: ‘Get lost’

"Tough toodles."

By Sam Neumann OnFeb 10, 2024 2

Inter Miami beat reporter calls Lionel Messi’s media blackout ‘a disservice to the fans’ in deleted interview

"It’s a big void in the coverage of Leo Messi and this team that we don’t ever get his perspective on anything."

By Brendon Kleen OnFeb 1, 2024 0

Apple releases trailer for ‘Messi’s World Cup: The Rise of a Legend’ docuseries

This four-part series will premiere on Apple TV+ on Feb. 21.

By Andrew Bucholtz OnJan 18, 2024 0

Trailer for Netflix’s ‘Captains of the World’ recounts drama of 2022 World Cup

We might be a year removed from the 2022 World Cup in Qatar, but Netflix hopes viewers will...

By Sean Keeley OnDec 25, 2023 0
Top Sports Business stories of 2023.

Apple

The 10 biggest sports business stories of 2023

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