Nielsen Panel+Big Data measurement gets Media Rating Council accreditation, praise from NFL "It will forever change audience measurement."
“Thursday Night Football” broadcasters (from left) Tony Gonzalez, Charissa Thompson, Ryan Fitzpatrick, Andrew Whitworth, and Richard Sherman on the Prime Video set at SoFi Stadium on Dec. 8, 2022. (Kirby Lee/USA Today Sports.) Advertising Nielsen first-party data inclusion approved by Media Rating Council, may expand beyond ‘Thursday Night Football’