Big XII could sell conference naming rights with private equity investment
The Big XII is willing to literally sell a stake in the conference in order to try to close the revenue gap with the Big Ten and SEC.
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David Samson says he wouldn’t spend ‘one penny’ for sports naming rights
"I have yet to meet a consumer who made a consumption decision based on a team partnership."
Bill Plaschke writes emotional thread about Staples Center’s name change: “It’s (sic) identity is gone”
"Losing Staples Center hurts. Losing the arena name that is synonymous with Kobe Bryant hurts."