NBA viewership up 30% under new media rights deals
The league's increased reach is paying off so far.
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NBC draws best NBA opening night audience since 2010
The return of the NBA on NBC brought big viewership numbers to the league with its best opening night since LeBron James' Miami Heat debut.
Despite Cooper Flagg boost, 2025 NBA Draft first-round viewership down 14.5%
The first half-hour of the draft broadcast was up four percent from last year, thanks to the Cooper Flagg Effect.
Doris Burke brought up small markets and ratings talk on NBA Finals broadcast
"We heard an awful lot about small markets, Mike, ratings, etc. This has been an absolute privilege of a series to be involved with."
Los Angeles Lakers $10 billion value proves there’s nothing to worry about with NBA ratings
NBA Finals Game 5 viewership falls short of 10 million, continues weak trend
The Thunder's win averaged 9.54 million viewers on ABC, down 22% versus last year's Game 5.
NBA Finals Game 1 viewership down nearly 20 percent despite Tyrese Haliburton game-winner
The game peaked with more than 11 million viewers during Indiana's late comeback, which could bode well for Game 2.
NBA conference finals ratings are presenting the best of times, the blurst of times
Western Conference Finals Game 1 ratings see significant drop
"Game 1 of the NBA Western Conference Finals flopped in the ratings."
NBA Playoffs continue strong run of ratings through second round
Viewership is up 2% versus the same point last year.
Is the ‘stick to sports’ crowd out of things to say?
Local NBA viewership down 9% as large-market teams underachieve
"Local ratings are very much driven by which teams that year exceeded expectations and had all the casual fans come in to join the ride."
NBA secures most-watched playoffs opening weekend in 25 years thanks to Easter holiday
Viewership for the eight games across ABC, ESPN, TNT, and truTV averaged 4.39 million viewers.
NBA bets long term over short with Grizzlies-Thunder ABC pick
Adam Silver defends NBA’s 2% ratings decline as a ‘victory’
"There were a bunch of factors I think that led to our ratings being down early on."
NBA teams saw local ratings decline by 13% this season
Teams like the Atlanta Hawks and Miami Heat saw declines of over 50%.
NBA regular season viewership finishes down slightly versus last season
National NBA viewership is down just 2% versus last season across ABC, ESPN, and TNT.
Luka Dončić’s Dallas return most-watched non-Christmas ESPN NBA telecast of season
The audience peaked at 2.79 million viewers.
The NBA ratings crisis was the most overblown story of the year
The NBA has seen more 50-point blowouts in the last two years than in any other decade
The Trail Blazers set an all-time franchise margin of victory record Saturday, but are far from the only team putting up lopsided results.
Dan Le Batard says NBA ratings don’t matter: ‘They got their money!’
Dan Le Batard was apoplectic over the sky is falling narrative about NBA ratings because the league just cashed in on huge TV deals.
Steve Kerr: NBA puts ratings above player health
"They clearly don't care about rest or player health; it's just ratings — and all that stuff."
NBA viewership rebounds, cuts early-season losses by more than half
The league's viewership is down 5% year-over-year, but was down 19% earlier this season.
Luka Dončić joining L.A. Lakers could be boost to NBA ratings
Watching Luka Dončić and LeBron James figuring it out on the fly will be fascinating.
Adam Silver: ‘There’s never been more engagement in the NBA than there is at this moment’
"Part of what I think we can do better is not just tell the larger stories about player's and their lives and off-the-floor and all that, but the nitty gritty."