Super Bowl LIX saw even more people tune in, per Nielsen adjustment
Per a Nielsen change, Super Bowl LIX now saw a reach boost to 191.1 million viewers.
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Nielsen hasn’t counted hundreds of thousands of live sports viewers over streaming delays, costing networks tens of millions
Deciding viewers aren't live if they're 25 seconds behind worked for DVRs, but doesn't work as well for streaming.
Nielsen to launch out-of-home metrics for bars, gyms, etc, and ESPN is thrilled
Nielsen is going to launch a full National TV Out-of-Home Measurement Service in April, which could be a...