Bill Simmons calls new LeBron James Nike ad a ‘full-fledged yikes!’
The ad proclaims James 'The Forever King.'
Archives
Christine Brennan fuels wild theory Caitlin Clark could start own league
"It's fascinating and it's doable because of the void in the vacuum of leadership the WNBA continues to exhibit."
Bill Maher calls Nike’s Super Bowl ad ‘zombie lie’ about women’s sports
"When was the last time a woman was told: ‘You can’t do this?' Who are these imaginary mean old men of the patriarchy?”
Luka Dončić’s Lakers’ debut saw Gatorade, Nike, the team, and the fans go all-out
From big brands to ESPN, team, and fans' moves, Dončić's L.A. debut drew a ton of attention.
Nike’s inspirational women’s sports message tops best Super Bowl commercials
Caitlin Clark, A'ja Wilson, Sabrina Ionescu, etc. show us how to win against the doubters.
NFL social media team deletes Jalen Hurts shoes post after league fines QB
"The NFL tweeting this, fining him … then deleting the original tweet is the most on brand thing for them ever."
More difficult days ahead for Nike as they re-invest in sports marketing
Nike has seen a precipitous fall in its stock in recent times, but new CEO Elliott Hill signaled things may get worse before they get better.
NBA app to stream all EYBL Scholastic Showcase games and some Chosen-1 Invitational games for free
The NBA app will stream all five EYBL games this weekend, plus two Chosen-1 Invitational games.
Crypto fashion brand RTFKT announces closure three years after being bought by Nike
"RTFKT isn't ending. It's becoming what it was always meant to be -- an Artifact of cultural revolution."
Jay Williams aims weird Cooper Flagg marketing seminar at Kentucky fans
"Get ready; regardless of whether you won the game or not, they're still going to sell Cooper Flagg because he's selling the sport."
Dan Le Batard: LeBron, Bronny James moment felt ‘manufactured’
"I like having warm, fuzzy moments, but I like them to be natural and not feel like they're fabricated."
MLB actually listens to fans, eliminates All-Star game-specific uniforms
The league is also making adjustments to teams' regular-season uniforms.
Dan Lanning fires back at Kirby Smart over NIL comment at SEC Media Days
"I think it's impressive that guys like Kirby Smart have been signing the number one class in the nation without any NIL money."
Odell Beckham Jr. and Nike both claim victory in $20 million lawsuit against each other
As often seems to be the case, the true winner was the lawyers.
A’ja Wilson blasts Just Women’s Sports for video lampooning her shoe logo
"This is lame asf coming from a site that is supposed to be for 'us.'"
WNBA sponsor Nike criticized for ‘week without hoops’ social media post
Nike, which has drawn attention for WNBA sponsorship deals, erroneously proclaimed a "week without hoops" ahead of the NBA Finals.
Stephen Curry reportedly involved in Under Armour’s Caitlin Clark pitch
Clark chose a lucrative Nike endorsement deal despite facing a strong push from Under Armour, including Stephen Curry.
It’s time for Nike and others to catch up with A’ja Wilson’s true starpower
Nike admits visible sweat issues with MLB uniforms, says they’re ‘testing different options’
Nike says they're "testing different options to lessen the moisture-related aesthetic color differences."
Fanatics CEO Michael Rubin on MLB uniforms: ‘We’re doing everything as we’ve been told and we’re getting the s*** kicked out of us.’
"A difficult position for us - we're doing everything as we’ve been told and we’re getting the shit kicked out of us. So that’s not fun."
NBA cancels viral promo offering free League Pass for 12 months
"RIP Free League Pass Promo."
MLB players, media rip new Nike/Fanatics jerseys
The 20 greatest Super Bowl commercials of all time
Nike jackets featured on ESPN during NFL Playoff game were not product placement
The Nike jackets worn on-air by Joe Buck and Troy Aikman on Saturday were not from a product placement deal.