Giant men’s basketball number fits with overall impressive Sunday Olympics viewership for NBC
The U.S.-Serbia men's basketball clash beat the U.S. team's gold-medal game in Tokyo, as well as an NBA Finals game this year.
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Caitlin Clark-Olympics discourse on marketing misses the point
While NBC Olympic ratings dropped for the PyeongChang Games, CBC Olympic ratings again rose
CBC's average primetime audience rose to 3 million for the PyeongChang Olympics, up from the 2.7 million they had in Sochi. Over 85 per cent of the Canadian population watched some of the Games. That's a contrast to the declines NBC has seen.
2018 PyeongChang Games are the least-watched Olympics ever
PyeongChang averaged a 17% drop in ratings compared to Sochi in 2014
NBC “made over $250 million in Rio” despite down Olympic ratings, criticism
While NBC’s primetime Olympic ratings were down 17 per cent overall and 25 per cent in the 18-49...