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Disney reportedly seeks $10 million for 30-second ads in Super Bowl LXI

Advertisers are pushing back at the $10 million ask for a 30-second Super Bowl LXI spot.

By Matt Clapp OnApr 16, 2026 0

NBC selling Super Bowl ads for $8 million a pop, per report

The network is also requiring advertisers to match another $8 million across other sports properties.

By Drew Lerner OnJul 15, 2025 0

Lil Wayne addresses his NFL snub for Kendrick Lamar in Super Bowl ad airing in New Orleans

Lil Wayne turned his annoyance at this snub into a local Super Bowl ad.

By Andrew Bucholtz OnFeb 9, 2025 0

Fox reportedly nearing sellout of Super Bowl LIX ad inventory

The advertising lineup for Super Bowl LIX seems about set.

By Joe Lucia OnAug 12, 2024 0

NFL

The 20 greatest Super Bowl commercials of all time

CBS parent Paramount Global reportedly ‘has a good shot’ at record Super Bowl ad revenue

CBS may do very well indeed off Super Bowl LVIII.

By Andrew Bucholtz OnFeb 8, 2024 1

UFC’s Dana White featured in Bud Light Super Bowl ad

Shortly after taking criticism for not condemning anti-trans comments from a UFC fighter, Dana White is in a Bud Light Super Bowl ad.

By Andrew Bucholtz OnFeb 6, 2024 2

Nickelodeon reportedly sells out of Super Bowl LVIII ad inventory

Nickelodeon's supply of exclusive Super Bowl LVIII ads is reportedly all gone.

By Joe Lucia OnJan 30, 2024 0

Nickelodeon alternate Super Bowl LVIII broadcast reportedly seeing low ad demand

Media buyers estimated to Ad Age that Nickelodeon's broadcast still has 13-15 ad slots available.

By Andrew Bucholtz OnJan 12, 2024 0

Pat McAfee was reportedly upset FanDuel used Rob Gronkowski and not him for Super Bowl FG ad

"McAfee was upset when the company used Rob Gronkowski to kick a field goal in its Super Bowl ad last year instead of him, according to people familiar with the relationship."

By Ben Axelrod OnOct 24, 2023 6

Ads for next NFL title game selling fast: ‘If you want Super Bowl—now!’

CBS is reportedly seeking an average of $6.5 million for 30-second spots, similar to what Fox charged last year.

By Andrew Bucholtz OnJul 13, 2023 0

FTX’s Larry David ad is retroactively the funniest Super Bowl commercial in history

"Ehh, I don't think so. And I'm never wrong about this stuff."

By Sean Keeley OnNov 11, 2022 5

The 10 best Super Bowl LV commercials: #FlatMatthew, Will Ferrell storms Norway, and Bud Light Legends

And one ad was undoubtedly the worst.

By Ian Casselberry OnFeb 8, 2021 3

CBS’ Boomer Esiason-hosted “Super Bowl Greatest Commercials 2021” will look back at 20 years of SB ads, show off some new ones

For the 20th year in a row, CBS is doing a Super Bowl Greatest Commercials preview show. Boomer Esiason and Daniela Ruah will host.

By Andrew Bucholtz OnFeb 2, 2021 0

The 5 worst Super Bowl LIV commercials: Mountain Dew’s Shining, Do you ‘Mmus, and Baby Nut

Are we supposed to be scared of drinking Mountain Dew Zero Sugar?

By Ian Casselberry OnFeb 3, 2020 1

The 10 best Super Bowl LIV commercials: Momoa’s muscles, Bill Murray relives Groundhog Day, and Cheetos fingers

Will Charlie Day and his laundry pop up somewhere in this article?

By Ian Casselberry OnFeb 3, 2020 3

Fox set to air Trump, Bloomberg Super Bowl ads separate from other advertisers

The move comes in the wake of a report that some advertisers weren't happy.

By Jay Rigdon OnJan 19, 2020 12

Fox says they’ve sold entire Super Bowl LIV ad inventory

For comparison, CBS didn't announce a sellout until two days before the Super Bowl last season.

By Jay Rigdon OnNov 25, 2019 1

President Trump looking to buy ad on Fox Super Bowl LIV broadcast

No presidential candidate purchased an ad on CBS' Super Bowl 50 in 2016.

By Ken Fang OnNov 19, 2019 6

NFL reduces single-headers, moves back Sunday divisional playoff game times, cuts number of Super Bowl ad breaks

Divisional playoff games on Sunday will now start at 3 p.m. Eastern and 6:30 p.m. Eastern, the same times as the conference championship games.

By Andrew Bucholtz OnMay 22, 2019 9

NBC trades 2021 Super Bowl to CBS for 2022 edition, letting them pair Super Bowl LVI with the Winter Olympics

This is the first change to the Super Bowl rotation since ABC's final Super Bowl in 2006.

By Andrew Bucholtz OnMar 13, 2019 16

The 5 worst Super Bowl LIII commercials: Charlie Sheen cameo & chunky milk

Watching the Super Bowl has become as much about the commercials as it has about the actual game...

By Sean Keeley OnFeb 3, 2019 5

The 10 best Super Bowl LIII commercials: grumpy Harrison Ford, mad Michael Bublé, & Bud Light Knight murder

Every year, Americans gather around the television in early February for the culmination of the NFL season with...

By Sean Keeley OnFeb 3, 2019 12

Despite rebounding NFL ratings, Super Bowl ad prices look to be approximately flat for the first time since 2010

CBS' prices so far for 30-second slots are $5.1 million to $5.3 million, approximately in line with the $5.24 million NBC charged last year.

By Andrew Bucholtz OnJan 24, 2019 4

Bell likely lost around $11 million Canadian on the Super Bowl, with viewership again down thanks to Canadians watching U.S. ads

The 4.45 million viewers Bell averaged for Super Bowl LII is close to last year's 4.47 million, but way below the 7.32 million in 2016 when Super Bowl simsub was still in effect.

By Andrew Bucholtz OnFeb 9, 2018 6

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