CBS audience for UFC 326 simulcast adds 2.5 million viewers to Paramount+ stream
The audience marks a significant boost from UFC's previous linear numbers on ESPN.
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Dana White: UFC being ‘out from underneath two paywalls’ huge boon for sport
"For what it would cost you for one pay-per-view, you can watch everything UFC for the year."
Details of first UFC show on CBS revealed
CBS will air the final hour of the prelims and the first hour of the main card.
CBS Sports nabs two ESPN MMA execs ahead of UFC debut
Matt Kenny and Glenn Jacobs have joined CBS Sports.
Ariel Helwani sounds alarm on UFC losing exposure post-ESPN
"When ESPN is out of business with a sports entity, they essentially stopped covering that entity."
TKO president: CBS ‘likely’ to simulcast all numbered UFC events
"It was important to us to have CBS play a big component in this."