James Murdoch buys Vox Media assets, SB Nation and other sites spun off into new company
"Eater, Popsugar, SB Nation, The Dodo, and The Verge are each in a strong place as distinct brands, and we have no plans to separate them."
"Eater, Popsugar, SB Nation, The Dodo, and The Verge are each in a strong place as distinct brands, and we have no plans to separate them."
The deal, through Murdoch’s Lupa Systems investment company, is not final and could still fail to materialize.
The sports power couple announced their split in a video and statement on Friday.
Vox is likely to agree to multiple deals covering the Vox Media Podcast Network, New York Magazine, and the portfolio of digital brands that includes The Verge, Eater, and SB Nation.
Vox Media told investors in February the podcast network wasn't for sale.
The company changed course earlier this year, informing potential investors that the podcast network was no longer for sale.