ESPN VP reveals 50-50 gender split in women’s sports viewership: ‘Everyone is watching women’s sports’
"I think that were was a perception historically that only women were watching women's sports. Actually, it couldn't be more wrong."
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ESPN launching ‘Women’s Sports Sundays’ to replace ‘Sunday Night Baseball’
The series would figure to start some time after mid-June, when ESPN finishes coverage of the NBA and NHL playoffs.