Two of professional tennis’ top events, the Billie Jean King Cup and the Davis Cup, will continue to be covered on the Tennis Channel.
The news was announced in a joint statement on Monday.
“Tennis Channel and the International Tennis Federation (ITF) have extended their long-running partnership with the Billie Jean King Cup by GainbridgeTM and Davis Cup, the World Cup of Tennis events for women and men, respectively,” the statement said.
Also noted in the statement were some specifics of the extension.
“Under the new multi-year agreement, Tennis Channel will remain the exclusive U.S. home for both tournaments across its linear channel, app and TennisChannel.com, continuing a relationship that began in 2009,” it noted. “The deal now runs through 2027 for the Billie Jean King Cup and 2028 for the Davis Cup. The extension also marks a significant expansion of Tennis Channel’s international reach, with rights to broadcast in Germany, Austria, Switzerland and the United Kingdom. Additionally, rights for the Billie Jean King Cup have been secured in Spain – a new and important market where interest in women’s tennis continues to see strong growth.”
ITF President David Haggerty and Tennis Channel Chairman and CEO, Jeff Blackburn both commented on the deal between the two parties.
“For many years Tennis Channel has helped bring the World Cup of Tennis to millions of people around the world and this extension is great news for both Billie Jean King Cup and Davis Cup,” Haggerty said. “We look forward to continuing to work alongside Tennis Channel to continue this growth for years to come.”
“Davis Cup and Billie Jean King Cup are iconic events in our sport and pillars of Tennis Channel’s schedule throughout the year,” noted Blackburn. “We’ve had a long-running partnership with the ITF and can’t wait for this next chapter with them. Together we want to shine as much light as we can on the history and passion surrounding the cups, and grow awareness and fans in both the U.S. and other countries.”
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