The WWE is bringing two of the world’s biggest content creators to Indianapolis this weekend for the Royal Rumble.
Fresh off its debut on Netflix, the pro wrestling brand continues to seek out ways to engage with younger fans online, and they are tapping into two of the biggest audiences anywhere to do it as Kai Cenat and iShowSpeed will be at Lucas Oil Stadium for the festivities.
Monday on his YouTube stream, iShowSpeed received an invite from Triple H himself to not only attend the Royal Rumble premier live event, but host an “IRL” (in real life) stream throughout the night.
“You can have access backstage, you can have access to all the superstars, you can stream with them, you can stream backstage,” Triple H said. “Hel,l I’ll even let you come to Gorilla Position and sit with me, and you can stream up there if you want … if you can see them, you can stream them.”
Speed, who is a massive sports fan who regularly integrates athletic competitions and sports video games into his content, also has a partnership with the NFL. His fans associate him closely with his favorite athletes, including Cristiano Ronaldo and LeBron James.
So it was no surprise that in order to seal the deal with the WWE, Speed had to confirm he could meet John Cena.
Soon after, Twitch star Cenat announced he would also appear at Royal Rumble. Cenat appeared during Smackdown in Atlanta, where he lives, and teased a potential future in the ring.
Speed and Cenat nurture a competitive rivalry as the two most popular streamers in the country.
It’s too early to say whether they will be involved in the Royal Rumble ring, but WWE clearly sees an opportunity to turn its audiences on to pro wrestling this weekend at one of its biggest events of the year.
About Brendon Kleen
Brendon is a Media Commentary staff writer at Awful Announcing. He has also covered basketball and sports business at Front Office Sports, SB Nation, Uproxx and more.